Social Media Budgets to Increase by 66%
Social media spend is accelerating, with a 66% increase forecast over the next 5 years. Today, 13.8% of brands’ total marketing budget is being spent on social media, which is up from 9.8% in August 2017. Over the next 12 months, 16.3% of total marketing budgets will be spent on social media, rising to 22.9% within the next...