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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
Content Strategy is simply about having a clear role and purpose for all content formats that is in line with your brand and customer objectives. Every decision we make about creative, format, style and approach are based on growing your profit; with better conversion, AOV and market share.
Our unique, research -based planning method identifies the content you need to support your brand expression across the shopping journey. This means we can create stronger shopping experiences than the competition and improve customer engagement to drive better performance across all channels.
Effective video comes from exceptional story-telling skills. It’s a perfect balance between entertaining customers, telling the product story, and driving purchase. To keep winning the video game, we work hard to source the right talent and focus on innovative formats and process so we can manage costs and maximise the number of assets we can create from a shoot.
Every shot we take adds real value to your customers, so they really love your product. We’ll help you create a distinct style and look and feel to your content, so that all images build and strengthen your brand proposition. Our team are experts in all photography genres; from models and lifestyle images, to social and cut-outs.
Animation is a great way for a story to be told in an informative and entertaining way. Animation adds an extra layer to your content model, to help tell a product story that isn’t obvious from photography or video alone, such as how a product is made, or show functions that are hidden from view.
Pictures are only part of the story, words have an equally important role to play. Your customers are at the heart of our approach to create relevant and high-value blogs and features that curate your range. We build editorial and product copy based on SEO and product information hierarchy that improves the browsing and shopping experience.
Our team are experts in high-quality set design and replicating natural lighting to create realistic interiors. We also offer bespoke graphic environments which are an innovative and creative way to showcase products. Equally at home or on location shoots, our team can help with sourcing novel and unique location settings for your production.
