Two important questions for social campaigns: Do traditional brand ads work in social campaigns? What content do you need to build for social channels to make them work harder? Get the answers here We answer these questions in this short (10 mins) video, using a case study from the recent Harveys Furniture campaign with Louise Rednapp. [caption id="attachment_6981" align="alignnone" width="513"] Harvey's...
The New Rules for Campaign Content How well the does the new campaign content for Harvey’s Furniture and Louise Rednapp works across social channels and the Harvey’s website? From campaign content to social and website There are new rules emerging for campaign content and they centre on finding creative approaches that deliver real engagement with audiences and drive new...
Join our regular, live content planning webinars and get insight and recommendations about how you can improve content for your site, social and marketing activity. Most content planning webinars will follow a similar format but will focus on a specific industry and sector. This approach allows us to tailor the insights to the sector you work in. Outline...
The Soap Studios guide to creating effective, small domestic appliance content Online sales for small domestic appliances are growing dramatically. In 2018 online sales will account for 34% of total sales, rising to 43% by 2021. Aware of this online shift, small domestic appliance manufacturers are looking at their content to increase their share of online sales. In this...
In this article, we explain what makes effective content for selling beds and mattresses. But first, we take a look at why this is the season for planning and creating bed and mattress content....
Join our webinar to learn how to use content to improve your brand, engage with customers and present and sell products. Being clear on your content KPIs is the key to creating high-value content....
If your content isn't working or you want to improve ROI, focus on how your brand creates valuable relationships with customers and set clear KPIs for each channel to optimise content performance....
Giving customers the best online product experience is a focus for retailers and is driving content strategies and asset production....
Developing a formula to plan the way you present your product in videos....
How do we define the process of helping the shopper choose the right option and make the purchase?...