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Social Media Content

Social Engagement Webinar

Improving social engagement with content

How well are your social posts engaging with your audiences? A lot of social content doesn't engage with audiences at all, or worse, it attracts really negative comments. But some brands are getting this right. Webinar: Improving social engagement with content The best way to do this is to look at the content that advertisers are posting, and we're doing...

Disruptive content to make budgets work harder

Punch above your weight in social channels with disruptive content

Many brands are lagging behind in their markets when it comes to social content. Perhaps social has just evolved without a clear strategy, being treated as the place where all images are posted as a default. Or the business has had other focuses like re-platforming or improve the site experience. When an advertiser moves into a new environment,...

Social Media Content Workshops

Social Media Content Planning Workshops

How to nail social content planning and production. Social channels will continue to take a bigger role into 2019 and beyond. We're constantly researching effective content solutions, so we've developed a set of bespoke planning and production models which we offer to our clients. These models solve the content pain points that many advertisers share, and we've now made...

Social First Content Strategy

Social First Content

Is the latest thinking missing from your social media strategy? Social media has changed the way consumers respond to content and how they interact with brands. Brand content now has to fit into channels that were designed for consumer generated content. As a result, brands have had to shift their traditional creative aesthetic and develop content that mirrors...

The secret to making social campaigns work harder

Two important questions for social campaigns: Do traditional  brand ads work in social campaigns? What content do you need to build for social channels to make them work harder? Get the answers here We answer these questions in this short (10 mins) video, using a case study from the recent Harveys Furniture campaign with Louise Rednapp. [caption id="attachment_6981" align="alignnone" width="513"] Harvey's...

Integrating campaign content into social channels

The New Rules for Campaign Content How well the does the new campaign content for Harvey’s Furniture and Louise Rednapp works across social channels and the Harvey’s website? From campaign content to social and website  There are new rules emerging for campaign content and they centre on finding creative approaches that deliver real engagement with audiences and drive new...

Bathrooms Content Planning

Bathroom Content Planning

Bathroom content planning in online retail What are the different content experiences offered by key players in the bathroom market and what does best in market look like? To answer this, we’ve reviewed a selection of specialist online bathroom retailers and two big DIY retailers. We’ve looked at how well they are doing with their social content, as well...