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Social Media Content

Social First Content Strategy

Social First Content

Is the latest thinking missing from your social media strategy? Social media has changed the way consumers respond to content and how they interact with brands. Brand content now has to fit into channels that were designed for consumer generated content. As a result, brands have had to shift their traditional creative aesthetic and develop content that mirrors...

The secret to making social campaigns work harder

Two important questions for social campaigns: Do traditional  brand ads work in social campaigns? What content do you need to build for social channels to make them work harder? Get the answers here We answer these questions in this short (10 mins) video, using a case study from the recent Harveys Furniture campaign with Louise Rednapp. [caption id="attachment_6981" align="alignnone" width="513"] Harvey's...

Integrating campaign content into social channels

The New Rules for Campaign Content How well the does the new campaign content for Harvey’s Furniture and Louise Rednapp works across social channels and the Harvey’s website? From campaign content to social and website  There are new rules emerging for campaign content and they centre on finding creative approaches that deliver real engagement with audiences and drive new...

Bathrooms Content Planning

Bathroom Content Planning

Bathroom content planning in online retail What are the different content experiences offered by key players in the bathroom market and what does best in market look like? To answer this, we’ve reviewed a selection of specialist online bathroom retailers and two big DIY retailers. We’ve looked at how well they are doing with their social content, as well...