Today, everyone and every brand can create beautiful images.
But how can we tell when beautiful content becomes effective content?
If they are working to strengthen your brand, build awareness of your product and engage your audiences?
To give you some insight into this, we’ve compared the social media images from Simba and Emma Mattresses.
Both post beautiful images...
Two important questions for social campaigns:
Do traditional brand ads work in social campaigns?
What content do you need to build for social channels to make them work harder?
Get the answers here
We answer these questions in this short (10 mins) video, using a case study from the recent Harveys Furniture campaign with Louise Rednapp.
[caption id="attachment_6981" align="alignnone" width="513"] Harvey's...
The New Rules for Campaign Content
How well the does the new campaign content for Harvey’s Furniture and Louise Rednapp works across social channels and the Harvey’s website?
From campaign content to social and website
There are new rules emerging for campaign content and they centre on finding creative approaches that deliver real engagement with audiences and drive new...
Bathroom content planning in online retail
What are the different content experiences offered by key players in the bathroom market and what does best in market look like?
To answer this, we’ve reviewed a selection of specialist online bathroom retailers and two big DIY retailers.
We’ve looked at how well they are doing with their social content, as well...
Join our regular, live content planning webinars and get insight and recommendations about how you can improve content for your site, social and marketing activity.
Most content planning webinars will follow a similar format but will focus on a specific industry and sector. This approach allows us to tailor the insights to the sector you work in.
The Soap Studios guide to creating effective, small domestic appliance content
Online sales for small domestic appliances are growing dramatically. In 2018 online sales will account for 34% of total sales, rising to 43% by 2021.
Aware of this online shift, small domestic appliance manufacturers are looking at their content to increase their share of online sales.