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Content Production

The secret to making social campaigns work harder

Two important questions for social campaigns: Do traditional  brand ads work in social campaigns? What content do you need to build for social channels to make them work harder? Get the answers here We answer these questions in this short (10 mins) video, using a case study from the recent Harveys Furniture campaign with Louise Rednapp. [caption id="attachment_6981" align="alignnone" width="513"] Harvey's...

Integrating campaign content into social channels

The New Rules for Campaign Content How well the does the new campaign content for Harvey’s Furniture and Louise Rednapp works across social channels and the Harvey’s website? From campaign content to social and website  There are new rules emerging for campaign content and they centre on finding creative approaches that deliver real engagement with audiences and drive new...

Bathrooms Content Planning

Bathroom Content Planning

Bathroom content planning in online retail What are the different content experiences offered by key players in the bathroom market and what does best in market look like? To answer this, we’ve reviewed a selection of specialist online bathroom retailers and two big DIY retailers. We’ve looked at how well they are doing with their social content, as well...

Content Planning Webinar

Content Planning Webinar Series

Join our regular, live content planning webinars and get insight and recommendations about how you can improve content for your site, social and marketing activity. Most content planning webinars will follow a similar format but will focus on a specific industry and sector. This approach allows us to tailor the insights to the sector you work in. Outline...

Small domestic appliance content

Driving share of voice with small domestic appliance content

The Soap Studios guide to creating effective, small domestic appliance content Online sales for small domestic appliances are growing dramatically. In 2018 online sales will account for 34% of total sales, rising to 43% by 2021. Aware of this online shift, small domestic appliance manufacturers are looking at their content to increase their share of online sales. In this...