What is Soap Studios SLA?
Content is an ambiguous term. At the end of the day, it is images, video or text that presents your brand to potential customers to drive sales and build awareness.
Placing a stronger focus on what you want content to deliver at the planning process, gives you real clarity and direction that feeds into the production process.
On a practical level you get better creative briefs. The creative team have better direction. They have more confidence in their ideas and can present them back to you and clearly explain what they are recommending and how it is going to deliver the objectives.
This makes it much easier for clients to approve creative recommendations and gives them more control over the production process and a better understanding of the creative that is delivered at the end.
So in summary:
- Great planning drives great creative.
- It improves communication between the agency and the client.
- It gives the client the tools to explain the process and the final deliverables to the stakeholders in their own organisation
Soap Studios has invested in strong planning processes, so our clients get the best experience, the best value and the best content.
If you want stronger, harder-working content for your business, contact Tim@soapstudios.co.uk