Webinar: How to deliver KPIs with content
We know that many brands and retailers report that the have challenges developing their content plans, so this webinar has been written to to help set clear parameters for your content strategy and explains how to build it.
In this session we define content strategy, by identifying what it should be achieving for your organisation.
We provide planning principles to help you develop your own strategy based on the following:
1) The role of brand, customer and product in content strategy
2) The content strategy planning process – driving campaign briefs and channel briefs
3) Content performance & KPIs
We’ll also provide a case study and leave time for Q&As.
GETTING MORE CONTROL OVER CONTENT
Content is still on everyone’s agenda, with more appetite to learn about what good content is and how it can work harder. Retailers are using content to provide a better customer experience than their competitors, and to shift the focus back onto their customers, to find out what they want, and how to get them engaged with their brand to buy more products.
Date & Time
Thursday 9th August 2018
Duration: 30 minutes
To sign up click here