Shooting portrait and landscape video
2018 was the year of the vertical video format and the year that advertisers needed to shoot portrait and landscape video together.
The trend started with Instagram stories, which was embraced by advertisers.
IGTV launched in June 2018 and within a month, Youtube had also launched vertical video.
The key takeout for video advertisers who want to produce both portrait and landscape video, is that each format needs to be shot separately.
To make sure you get everything on the day, the pre-shot planning process is important. Your production team should check all format requirements in advance of the shoot. That way, you can be confident that everything will be set up to make sure content outputs are suitable for all channels.
We’ve taken this graphic from Facebook.com. More detail about the different aspect ratios for Facebook and Instagram can be found here