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Blog

Increasing conversion with product video

Increase product conversion with video

The way you structure your product videos improves the way they convert on the page, making them more effective. Today, customers have so much choice about what to buy. Consider this, when customers are browsing they are trying to choose the best product option for their needs....

Social Engagement Webinar

Improving social engagement with content

How well are your social posts engaging with your audiences? A lot of social content doesn't engage with audiences at all, or worse, it attracts really negative comments. But some brands are getting this right. Webinar: Improving social engagement with content The best way to do this is to...

Beautiful vs effective content

Beautiful vs effective content

Today, everyone and every brand can create beautiful images. But how can we tell when beautiful content becomes effective content? If they are working to strengthen your brand, build awareness of your product and engage your audiences? To give you some insight into this, we’ve compared the social...

Beds & Mattresses Social Content Report

A constant supply of images and video are vital to keep social feeds alive to build audiences and drive traffic to websites and product pages. But which advertisers have really figured out their image & video strategies? To answer this question, we audited a sector which has...

Location video production crew

The Location Crew

Meet the team who worked with us on our recent location video production. This was a logistically demanding shoot, much of it shot outside in the best of winter weather, and these guys worked incredibly hard every day. Their expertise and attitude meant we nailed the...

Social Media Content Workshops

Social Media Content Planning Workshops

How to nail social content planning and production. Social channels will continue to take a bigger role into 2019 and beyond. We're constantly researching effective content solutions, so we've developed a set of bespoke planning and production models which we offer to our clients. These models solve the...

Portrait and landscape video production

Shooting portrait and landscape video

2018 was the year of the vertical video format and the year that advertisers needed to shoot portrait and landscape video together. The trend started with Instagram stories, which was embraced by advertisers. IGTV launched in June 2018 and within a month, Youtube had also launched vertical video. The...

Social First Content Strategy

Social First Content

Is the latest thinking missing from your social media strategy? Social media has changed the way consumers respond to content and how they interact with brands. Brand content now has to fit into channels that were designed for consumer generated content. As a result, brands have had...