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Social First Content Strategy

Social First Content

Is the latest thinking missing from your social media strategy? Social media has changed the way consumers respond to content and how they interact with brands. Brand content now has to fit into channels that were designed for consumer generated content. As a result, brands have had...

Video Production Talent

A big shout out to this great video production team who worked with Soap Studios last week. We had a long couple of days shooting video for our client, Crown Paints. Left to right @Tim Bilsborough Tim has a knack for finding great talent, and as you...

The secret to making social campaigns work harder

Two important questions for social campaigns: Do traditional  brand ads work in social campaigns? What content do you need to build for social channels to make them work harder? Get the answers here We answer these questions in this short (10 mins) video, using a case study from the...

Social Media Content

Social Media Content Planning

An insight into our social media content planning process There are few established rules when it comes to social media content planning. At Soap Studios we follow a structured planning process which carefully questions what we are doing and why, because then we create clearer content...

Video Budgets for Production

Setting video budgets

Getting value from video budgets How do you maximise value from video budgets? There are many variables that impact your video production budgets, so we'll look at a selection of them here. Where to invest or make savings To get the best results from your video budgets there...

Integrating campaign content into social channels

The New Rules for Campaign Content How well the does the new campaign content for Harvey’s Furniture and Louise Rednapp works across social channels and the Harvey’s website? From campaign content to social and website  There are new rules emerging for campaign content and they centre on finding...

Bathrooms Content Planning

Bathroom Content Planning

Bathroom content planning in online retail What are the different content experiences offered by key players in the bathroom market and what does best in market look like? To answer this, we’ve reviewed a selection of specialist online bathroom retailers and two big DIY retailers. We’ve looked at...

Social Media Budget

Social Media Budgets to Increase by 66%

Social media spend is accelerating, with a 66% increase forecast over the next 5 years. Today, 13.8% of brands’ total marketing budget is  being spent on social media, which is up from 9.8% in August 2017. Over the next 12 months, 16.3% of total marketing budgets will...

Social Media Content Production

Social Media Content Planning & Production

The Soap Guide to Great Social Media Content Social media is so content hungry, it’s an ongoing challenge to maintain a constant stream of effective content. It’s also hard to keep an eye on the bigger picture; your social media content strategy. This has come up a...

Content Planning Webinar

Content Planning Webinar Series

Join our regular, live content planning webinars and get insight and recommendations about how you can improve content for your site, social and marketing activity. Most content planning webinars will follow a similar format but will focus on a specific industry and sector. This approach allows...