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Author: Gabrielle O'Hare

Social Engagement Webinar

Improving social engagement with content

How well are your social posts engaging with your audiences? A lot of social content doesn't engage with audiences at all, or worse, it attracts really negative comments. But some brands are getting this right. Webinar: Improving social engagement with content The best way to do this is to look at the content that advertisers are posting, and we're doing...

Disruptive content to make budgets work harder

Punch above your weight in social channels with disruptive content

Many brands are lagging behind in their markets when it comes to social content. Perhaps social has just evolved without a clear strategy, being treated as the place where all images are posted as a default. Or the business has had other focuses like re-platforming or improve the site experience. When an advertiser moves into a new environment,...

Location video production crew

The Location Crew

Meet the team who worked with us on our recent location video production. This was a logistically demanding shoot, much of it shot outside in the best of winter weather, and these guys worked incredibly hard every day. Their expertise and attitude meant we nailed the brief and got even more out of the shoot than we...

Social Media Content Workshops

Social Media Content Planning Workshops

How to nail social content planning and production. Social channels will continue to take a bigger role into 2019 and beyond. We're constantly researching effective content solutions, so we've developed a set of bespoke planning and production models which we offer to our clients. These models solve the content pain points that many advertisers share, and we've now made...

Social First Content Strategy

Social First Content

Is the latest thinking missing from your social media strategy? Social media has changed the way consumers respond to content and how they interact with brands. Brand content now has to fit into channels that were designed for consumer generated content. As a result, brands have had to shift their traditional creative aesthetic and develop content that mirrors...

Video Production Talent

A big shout out to this great video production team who worked with Soap Studios last week. We had a long couple of days shooting video for our client, Crown Paints. Left to right @Tim Bilsborough Tim has a knack for finding great talent, and as you can see here, he gets stuck right in to get the...

The secret to making social campaigns work harder

Two important questions for social campaigns: Do traditional  brand ads work in social campaigns? What content do you need to build for social channels to make them work harder? Get the answers here We answer these questions in this short (10 mins) video, using a case study from the recent Harveys Furniture campaign with Louise Rednapp. [caption id="attachment_6981" align="alignnone" width="513"] Harvey's...