The way you structure your product videos improves the way they convert on the page, making them more effective.
Today, customers have so much choice about what to buy.
Consider this, when customers are browsing they are trying to choose the best product option for their needs....
How well are your social posts engaging with your audiences?
A lot of social content doesn't engage with audiences at all, or worse, it attracts really negative comments.
But some brands are getting this right.
Webinar: Improving social engagement with content
The best way to do this is to look at the content that advertisers are posting, and we're doing...
Today, everyone and every brand can create beautiful images.
But how can we tell when beautiful content becomes effective content?
If they are working to strengthen your brand, build awareness of your product and engage your audiences?
To give you some insight into this, we’ve compared the social media images from Simba and Emma Mattresses.
Both post beautiful images...
A constant supply of images and video are vital to keep social feeds alive to build audiences and drive traffic to websites and product pages.
But which advertisers have really figured out their image & video strategies?
To answer this question, we audited a sector which has attracted a lot of interest over the past few years. Mattress...
Many brands are lagging behind in their markets when it comes to social content.
Perhaps social has just evolved without a clear strategy, being treated as the place where all images are posted as a default. Or the business has had other focuses like re-platforming or improve the site experience.
When an advertiser moves into a new environment,...
Meet the team who worked with us on our recent location video production.
This was a logistically demanding shoot, much of it shot outside in the best of winter weather, and these guys worked incredibly hard every day. Their expertise and attitude meant we nailed the brief and got even more out of the shoot than we...
How to nail social content planning and production.
Social channels will continue to take a bigger role into 2019 and beyond.
We're constantly researching effective content solutions, so we've developed a set of bespoke planning and production models which we offer to our clients.
These models solve the content pain points that many advertisers share, and we've now made...
2018 was the year of the vertical video format and the year that advertisers needed to shoot portrait and landscape video together.
The trend started with Instagram stories, which was embraced by advertisers.
IGTV launched in June 2018 and within a month, Youtube had also launched vertical video.
The key takeout for video advertisers who want to produce both portrait...
Is the latest thinking missing from your social media strategy?
Social media has changed the way consumers respond to content and how they interact with brands. Brand content now has to fit into channels that were designed for consumer generated content.
As a result, brands have had to shift their traditional creative aesthetic and develop content that mirrors...