Soap’s founders managed Tesco & Sainsbury’s Argos media production studios, and set up B&Q and Aldi’s studios.
By working as retailers, we understand the impact of content on site, mobile, marketing and social performance.
We learnt to thrive in an environment of fast-paced, creative content delivery, where budgets are always challenging.
We set up Soap Studios to offer our expertise to brand and retailers who want to take their content to the next level.
Tim ran Tesco’s in-house production studio in Milton Keynes, managing a team 70 people in an 80,000 square foot studio. He was responsible for bringing production costs down for the Tesco Direct Catalogue and for driving content quality standards up to give shoppers strong, digital product experiences.
In addition to this, he’s set up and run some of the UKs biggest production studios, including Hangar Seven, McCann Erickson’s Aldi studio and B&Qs in-house studio.
High volume production is in Tim’s DNA. He is passionate about producing quality creative content and is a well-known figure with a huge network of contacts across all disciplines of media production freelance industry, ensuring he can build expert teams for all projects.
Tim is a lean six sigma green belt, which underpins his commitment to creating lean and efficient production process.
Equally at home in the studio or on location, he’s produced content for many UK retailers, including DFS, B&Q, Homebase, Tesco, Pets at Home, Travis Perkins, Sharp Bedrooms, Fired Earth & Crown Paints.
Gabrielle ran Sainsbury’s Argos in-house production studio, managing a team of up to 85 people across a 100,000 sq ft studio and sample centre.
She was responsible for developing clearer product image, video and copy guidelines for major categories, which were rolled out across thousands of lines to give shoppers a better online product experience and improve content consistency.
In addition to this, she lead an internal content strategy project to define content strategy in the context of digital retail. She created content models that could be scaled quickly and easily across ranges, to facilitate the production of product content that could support site-based customer journeys, and social and marketing content.
She has worked independently as a content strategist for many retailers, including The Hut Group (MyProtein.com), Travis Perkins, B&Q, Wilko, Office Depot and Boohoo, helping them define their content standards and develop scalable content models.
In addition to this, she has developed a global content auditing tool for Amplience.com andis a regular presenter and trainer on product content planning at ecommerce events, including IRX, The Direct Commerce Association and Creative Operations Network.
Her passion is helping retailers to build stronger product content models that give shoppers great customer journeys that drive sales.