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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
ouroffice@vangard.com
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Our Story

Take your content to the next level

Consumers today have so much choice when they shop online. By making your content stronger than your competitors you increase market share & conversion, build engaged audiences & reduce returns.
We identify the weaknesses of your competition and use those insights to create better content for your site, social and marketing channels.
Schedule a free session to talk about the opportunities in your sector using the button below. Or you can download our guide to the top content mistakes big retailers make here

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Founders

Tim Bilsborough

Production Director

If you want to be 100% confident that your production will run seamlessly then you want to make sure Tim Bilsborough is behind it.

Tim is one of the most experienced Production Directors in the UK. He’s set up and run some of the UK’s biggest photography & video studios, including Hangar Seven’s UK & Portuguese studios, McCann Erickson’s Aldi studio and B&Q’s in-house photography studio.

He also ran Tesco’s in-house production studio in Milton Keynes, managing a team of 70 people in an 80,000 square foot studio. He was responsible for bringing production costs down for the Tesco Direct Catalogue and for driving content quality standards up to give shoppers strong, digital product experiences.

High volume production is in Tim’s DNA. He is passionate about producing quality creative content and is a well-known figure with a huge network of contacts across all disciplines of media production freelance industry, ensuring he can build expert teams for all projects.

Tim is a lean six sigma green belt, which underpins his commitment to creating lean and efficient production process.

Equally at home in the photography studio or on location, he’s produced content for many UK retailers, including DFS, B&Q, Homebase, Tesco, Pets at Home, Co-op Food, Wilko, Travis Perkins, Sharp Bedrooms, Fired Earth & Crown Paints.

When Tim isn’t working in the video studio, you’ll find him outdoors working in the garden, or cooking over his firepit for one of his infamous parties.

Gabrielle O'Hare

Content Planning Director

If you want to work with someone who will take your images and video to the next level, then speak to Gabrielle O’Hare.

She’s passionate about bringing real clarity into the planning process. Helping clients see how they can add more purpose to their content and to explain how using different product techniques can change the way images and video affects their customers, tells their product story and positions their brand.

When clients have more clarity and focus about the way content can work for them, the whole planning and production focus becomes more effective and will provide more assets for clients to use across their site, social, email and paid advertising activity.

Gabrielle has worked in this field for over 10 years. She has produced content for retailers including B&Q, DFS, Pets at Home, John Lewis and many more. She ran Argos in-house photography studio managing a team of 85 and overseeing the production of over 50,000 images and video a year.

She regularly speaks and runs workshops at retail events about content strategy best practice, including at Creative Operations Network, Internet Retailing and Retail Expo and the Direct Commerce Association. She consulted with content technology company Amplience, developing a content strategy model to support global retailers, which was a result of 12 months of research into best practice retail content among major fashion and home retailers in the UK, US and Europe.

From her first moments in a photography studio, she always wanted to know why a photo or a video was good. What made it good, what would make it better, what would tell the story more effectively to the shopper? And she’s been asking the same questions ever since!

When she’s not working she’s searching for where to go on her next holiday, and making sure it’s not far from a cocktail bar with a rooftop terrace.