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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
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Social media content planning & production

Welcome to Soap Studios

We’re passionate about helping retailers create content for their social channels and delivering it cost effectively.

Planning expertise

Many retailers are struggling to develop a clear and effective social content models. They know they need more content to feed and grow their channels, and are in need of some support to really define what that is.

This is exactly what we specialise in

We provide real clarity about what images and video to create for social. Our recommendations will:

  • Link social content to the overarching brand messaging
  • Engage more deeply with target audiences
  • Showcase a wider range of products
  • Be identifiable and unique to your brand

We manage all the production for images and video and specialise in:

  • High volume image & video production
  • Cost effective production to maximise volume of content from the budget
  • Maximising assets from the shoot to support social, site, blogs, paid advertising & email

Soap Studios was founded by Tim Bilsborough and Gabrielle O’Hare, who’ve had extensive careers in image and video production, and have worked for some of the biggest brands in the UK.

Find out more about us below, or get in touch for a coffee and to meet up in person.


Tim Bilsborough

Production Director

Tim ran Tesco’s in-house production studio in Milton Keynes, managing a team 70 people in an 80,000 square foot studio. He was responsible for bringing production costs down for the Tesco Direct Catalogue and for driving content quality standards up to give shoppers strong, digital product experiences.

In addition to this, he’s set up and run some of the UKs biggest production studios, including Hangar Seven, McCann Erickson’s Aldi studio and B&Qs in-house studio.

High volume production is in Tim’s DNA. He is passionate about producing quality creative content and is a well-known figure with a huge network of contacts across all disciplines of media production freelance industry, ensuring he can build expert teams for all projects.

Tim is a lean six sigma green belt, which underpins his commitment to creating lean and efficient production process.

Equally at home in the studio or on location, he’s produced content for many UK retailers, including DFS, B&Q, Homebase, Tesco, Pets at Home, Travis Perkins, Sharp Bedrooms, Fired Earth & Crown Paints.

Gabrielle O'Hare

Content Planning Director

Gabrielle ran Sainsbury’s Argos in-house production studio, managing a team of up to 85 people across a 100,000 sq ft studio and sample centre.

She was responsible for developing clearer product image, video and copy guidelines for major categories, which were rolled out across thousands of lines to give shoppers a better online product experience and improve content consistency.

In addition to this, she lead an internal content strategy project to define content strategy in the context of digital retail. She created content models that could be scaled quickly and easily across ranges, to facilitate the production of product content that could support site-based customer journeys, and social and marketing content.

She has worked independently as a content strategist for many retailers, including The Hut Group (MyProtein.com), Travis Perkins, B&Q, Wilko, Office Depot and Boohoo, helping them define their content standards and develop scalable content models.

In addition to this, she has developed a global content auditing tool for Amplience.com andis a regular presenter and trainer on product content planning at ecommerce events, including IRX, The Direct Commerce Association and Creative Operations Network.

Her passion is helping retailers to build stronger product content models that give shoppers great customer journeys that drive sales.

Want to get in touch? You can email us here