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18 Northumberland Avenue, London, UK
(+44) 871.075.0336
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Our Story

Soap Studios

Content planning & production agency


We are a unique content planning and production agency, creating the highest standards of content, from photography, video & editorial, to social content, site blogs and marketing campaigns.

Our process is designed to deliver real value to you and your customers:

  • To bring your brand to life across the shopping journey with content that your customers need and value
  • To naturally incorporate your products into your content to build engagement, trust and sales
  • To improve the performance of your marketing and social channels


Our story


After years of running some of the UK’s biggest content production studios, for Tesco, Argos and Hangar Seven, we realized that most content wasn’t created with a true, strategic purpose.

  • It wasn’t driving conversion, by actively helping shoppers browse and navigate ranges
  • It wasn’t growing market share by delivering better shopping experiences than the competition
  • It wasn’t building engagement by being based on customer needs and insights
  • It wasn’t optimising channel performance to improve sales & profit

We believe its time for content to fulfil its potential to meet commercial and customer needs, and our goal is to drive significant change to the content production landscape.

This is why we drive profit with content

This is Soap Studios


Tim Bilsborough

Production Director

Tim has set up and run some of the UKs biggest production studios, including Hangar Seven, Tesco’s in-house studio, McCann Erickson’s Aldi studio.

Tim is passionate about producing quality creative content that both engages shoppers and can be produced cost effectively.

His specialism is room-set production management and he’s produced images for many UK retailers, including DFS, B&Q, Homebase, Tesco, Sharp Bedrooms, Fired Earth & Crown Paints.

Gabrielle O'Hare

Content Planning Director

Gabrielle’s advertising agency background fuelled her passion for content strategy and planning. She has developed content strategy for a range of clients including B&Q, Travis Perkins, DFS and Pets at Home.

She spent 18 months running Argos in-house production studio, leading an internal content strategy project.

Gabrielle is a regular presenter and trainer on content strategy at ecommerce events, including IRX, The Direct Commerce Association and Creative Operations Network.

Want to work with us?

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